https://fragata.club/en/diario/ Fragata Clube's Logbook: signed readings on São Paulo's high end, with the collection as the source. en Mon, 07 Sep 2026 00:00:00 GMT https://fragata.club/en/diario/branded-residence-o-que-e-e-o-que-entrega/ https://fragata.club/en/diario/branded-residence-o-que-e-e-o-que-entrega/ Mon, 07 Sep 2026 00:00:00 GMT Fashion, car and hotel brands signing buildings. After three decades watching product be born, I separate what is a real brand from what is just a label on the façade. Sergio Machado maestro@fragata.club (Sergio Machado) branded residence mercado produto https://fragata.club/en/diario/comprar-na-planta-o-que-o-contrato-precisa-dizer/ https://fragata.club/en/diario/comprar-na-planta-o-que-o-contrato-precisa-dizer/ Mon, 07 Sep 2026 00:00:00 GMT At a launch, the charm is in the show apartment, and the risk is in the contract. As a lawyer and advisor, I list what a good off-plan purchase contract cannot fail to say. Rita Figueiredo maestro@fragata.club (Rita Figueiredo) lançamento jurídico contrato https://fragata.club/en/diario/dez-anos-antes-do-primeiro-anuncio/ https://fragata.club/en/diario/dez-anos-antes-do-primeiro-anuncio/ Mon, 07 Sep 2026 00:00:00 GMT The encyclopedia was not born now, nor from a single person. It is what remains of decades lived in this market, and of the meeting that brought them together. Knowing the addresses, one by one, before selling the first. Pablo Cruz maestro@fragata.club (Pablo Cruz) acervo curadoria mercado https://fragata.club/en/diario/lancamento-obra-entrega-o-que-muda-no-valor/ https://fragata.club/en/diario/lancamento-obra-entrega-o-que-muda-no-valor/ Mon, 07 Sep 2026 00:00:00 GMT Buying off-plan, mid-construction or finished changes the price, the risk and the wait. After three decades watching buildings be born, I explain what you gain and what you pay at each stage. Sergio Machado maestro@fragata.club (Sergio Machado) lançamento mercado produto https://fragata.club/en/diario/o-criterio-e-o-ativo-nao-a-pessoa/ https://fragata.club/en/diario/o-criterio-e-o-ativo-nao-a-pessoa/ Mon, 07 Sep 2026 00:00:00 GMT We built a card, a guarantee, a passport and an entire club around a single idea: your estate can prove what you need without exposing what you are. Verify once, so you never have to prove yourself again. Pablo Cruz maestro@fragata.club (Pablo Cruz) clube tecnologia inovação https://fragata.club/en/diario/o-paisagista-que-assina-quarenta-e-seis-enderecos/ https://fragata.club/en/diario/o-paisagista-que-assina-quarenta-e-seis-enderecos/ Mon, 07 Sep 2026 00:00:00 GMT Benedito Abbud appears in 46 records of the archive, always in the same role, across six neighborhoods and an arc of twenty-five years. No architect comes close. Jeferson Cerqueira maestro@fragata.club (Jeferson Cerqueira) acervo paisagismo mercado https://fragata.club/en/diario/o-que-um-bom-atendimento-faz/ https://fragata.club/en/diario/o-que-um-bom-atendimento-faz/ Mon, 07 Sep 2026 00:00:00 GMT After three decades in this market, I watched service turn into script and haste. I write about what was lost, and about the decision to rebuild it from scratch. Jeferson Cerqueira maestro@fragata.club (Jeferson Cerqueira) mercado atendimento clube https://fragata.club/en/diario/o-seu-lado-da-mesa-tem-nome/ https://fragata.club/en/diario/o-seu-lado-da-mesa-tem-nome/ Mon, 07 Sep 2026 00:00:00 GMT In the very high end, the question that decides everything is not how much it costs, it is whose side the person serving you is on. It was to answer it that we created the Private Advisor. Pablo Cruz maestro@fragata.club (Pablo Cruz) clube private advisor mercado https://fragata.club/en/diario/os-classicos-que-envelheceram-bem/ https://fragata.club/en/diario/os-classicos-que-envelheceram-bem/ Mon, 07 Sep 2026 00:00:00 GMT Buildings of thirty, forty years that time did not knock down, it raised in value. What they have in common, and why a good classic beats a mediocre launch. Sergio Machado maestro@fragata.club (Sergio Machado) clássico mercado produto https://fragata.club/en/diario/pessoa-fisica-ou-holding-a-decisao-antes-da-chave/ https://fragata.club/en/diario/pessoa-fisica-ou-holding-a-decisao-antes-da-chave/ Mon, 07 Sep 2026 00:00:00 GMT Buying in your own name or through a holding company changes tax, succession and the protection of your estate. As a lawyer and advisor, I show why this choice comes before even choosing the property. Rita Figueiredo maestro@fragata.club (Rita Figueiredo) fiscal jurídico patrimônio https://fragata.club/en/diario/setenta-e-sete-anos-de-higienopolis-em-vinte-enderecos/ https://fragata.club/en/diario/setenta-e-sete-anos-de-higienopolis-em-vinte-enderecos/ Mon, 07 Sep 2026 00:00:00 GMT From 1948 to 2025, the archive holds twenty buildings in a single neighborhood. Read in order, they tell how São Paulo changed its mind about what it means to live well. Rita Figueiredo maestro@fragata.club (Rita Figueiredo) higienopolis acervo arquitetura https://fragata.club/en/diario/vila-nova-conceicao-ou-itaim-bibi/ https://fragata.club/en/diario/vila-nova-conceicao-ou-itaim-bibi/ Mon, 07 Sep 2026 00:00:00 GMT Two neighboring districts, two ways of living the high end. In three decades in the market, I learned that the choice between them says more about the buyer than about the square meter. Jeferson Cerqueira maestro@fragata.club (Jeferson Cerqueira) bairros mercado itaim bibi