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Signature · Developer · São Paulo
Fraiha
Half a century of family tradition in Moema and the upscale neighbourhoods: high-end with the Fraiha family's signature.
Who it is
Fraiha is a São Paulo developer and builder of family tradition, with a history going back to 1972 (about fifty years in the market). Led by the Fraiha family, it is based in Moema and works in high-end residential across São Paulo’s upscale neighbourhoods.
Product vision
- Positioning: high-end residential in the capital’s upscale neighbourhoods, with a strong presence in Moema.
- Differentiators: half a century of family tradition and a consolidated portfolio in the south zone.
Launches
- Arthè Moema, in Moema.
- San Paolo, on the upscale axis.
- Dimension, in Vila Olímpia.
