Logbook
From our deck: insights that point to the market's true north
Readings signed by the house, with the collection as the source.
Branded residence: what it is, who makes it, what it delivers
Fashion, car and hotel brands signing buildings. After three decades watching product be born, I separate what is a real brand from what is just a label on the façade.
Read articleBuying off-plan in the high end: what the contract must say
At a launch, the charm is in the show apartment, and the risk is in the contract. As a lawyer and advisor, I list what a good off-plan purchase contract cannot fail to say.
Read articleTen years before the first listing
The encyclopedia was not born now, nor from a single person. It is what remains of decades lived in this market, and of the meeting that brought them together. Knowing the addresses, one by one, before selling the first.
Read articleLaunch, construction, delivery: what changes in value at each stage
Buying off-plan, mid-construction or finished changes the price, the risk and the wait. After three decades watching buildings be born, I explain what you gain and what you pay at each stage.
Read articleThe criterion is the asset, not the person
We built a card, a guarantee, a passport and an entire club around a single idea: your estate can prove what you need without exposing what you are. Verify once, so you never have to prove yourself again.
Read articleThe landscaper who signs forty-six addresses
Benedito Abbud appears in 46 records of the archive, always in the same role, across six neighborhoods and an arc of twenty-five years. No architect comes close.
Read articleWhat good service does, and what the market unlearned
After three decades in this market, I watched service turn into script and haste. I write about what was lost, and about the decision to rebuild it from scratch.
Read articleYour side of the table has a name
In the very high end, the question that decides everything is not how much it costs, it is whose side the person serving you is on. It was to answer it that we created the Private Advisor.
Read articleThe classics that aged well
Buildings of thirty, forty years that time did not knock down, it raised in value. What they have in common, and why a good classic beats a mediocre launch.
Read articleIn your name or a holding company: the decision that comes before the keys
Buying in your own name or through a holding company changes tax, succession and the protection of your estate. As a lawyer and advisor, I show why this choice comes before even choosing the property.
Read articleSeventy-seven years of Higienópolis in twenty addresses
From 1948 to 2025, the archive holds twenty buildings in a single neighborhood. Read in order, they tell how São Paulo changed its mind about what it means to live well.
Read articleVila Nova Conceição or Itaim Bibi: what changes for those who will live there
Two neighboring districts, two ways of living the high end. In three decades in the market, I learned that the choice between them says more about the buyer than about the square meter.
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