Fragata Clube · CMO
Pablo Cruz
Advisor and CMO of Fragata: he brought the very top of the market together with technology to reinvent how the house serves buyers and sellers.
Pablo Cruz is CMO and Private Advisor at Fragata Clube. He comes from two paths that rarely meet: years in the high-end real estate market and a deep immersion in technology and data science. He brought both into the house and, from them, a new way of serving, one where curation, discretion and data replace the pressure to sell.
Leading Fragata’s marketing and strategy, and alongside Jeferson Cerqueira, Rita Figueiredo and Sergio Machado, he designed the experience the Club brings to the market: from the first contact to the signature, a house built for those who demand more than a property, they demand trust.
He writes about what he is reinventing: the meeting of the high end and technology, the new role of those who serve, and why trust, not the property, is the rarest asset in this market.
Territory
- Jardins
- Jardim América
- Jardim Europa
- Jardim Paulista
- Jardim Paulistano
- Cerqueira César
- Itaim Bibi
- Vila Nova Conceição
- Moema
- Vila Olímpia
- Panamby
- Guarujá
- Bertioga
- Trancoso
- Praia do Espelho
- Itacaré
- Angra dos Reis
- Mangaratiba
- Paraty
- Campos do Jordão
- Atibaia
- Bragança Paulista
- Itu
- Itupeva
- Porto Feliz
- Monte Mor
Topics
- alto padrão e tecnologia
- o futuro do atendimento
- curadoria e dado
- estratégia de mercado
