Serena

History

Developed by LIV Inci with Kopstein, built by RFMi, with architecture and interiors by Isay Weinfeldi and landscaping by Isabel Duprati, Serena is a launch in Cerqueira Césari, 400 metres from Estação Oscar Freirei. By design, it combines high-end residential apartments on the upper floors with studios at the base.

• Concept: the signature of Isay Weinfeldi in a building that unites high-end apartments and studios, in the Jardins.
• Curiosities: the studios have their own access from Alameda Lorena, separate from the residential side.

Architecture and aesthetics

The plot dictates the project: 1,180 m² with just 10 metres of frontage on Consolaçãoi and a second frontage on Alameda Lorenai. Isay Weinfeldi used the two faces to separate the two programmes the building houses — the studios occupy the base and enter from Lorena; the apartments rise above them, with their own access from Consolação — so that the two publics never cross paths on arrival. The language is the one the practice has honed for decades: restraint of volume, contained materiality, a design resolved through proportion rather than ornament. The same author signs the interiors; the landscaping is by Isabel Duprati.

Aesthetics and scarcity

• Aesthetics: contemporary signature design, bearing the mark of Isay Weinfeldi.

Technical specifications

• Towers and units: single tower, 20 storeys (15 on record), 1,180 m² plot. A mixed product by design: 16 residential apartments of 278 to 454 m² (upper floors) and 42 studios of 14 to 20 m² (3 floors, access from Alameda Lorena).
• Floor areas: apartments of 278 to 454 m² (3 to 4 suites, including a 454 m² duplex penthouse with 4 suites); studios of 14 to 20 m².
• Parking spaces: 3 to 5 spaces in the residential side; studios have no parking.
• Structural highlights: Isay Weinfeld’s signature design, with a security airlock and generator.
• Registry and parameters: 1,180 m² plot · 10 m frontage · 1 tower · 15 floors · 16 units · 3 bedrooms · 2 parking spaces · 3 bathrooms · 2 lifts · private areas of 278 m² (standard), 455 m² and a 455 m² penthouse · registry jurisdiction 13º Registro de Imóveis de São Pauloi · ZEU zoning (Urban Transformation Structuring Axis) · 4x buildable-area ratio · unrestricted height limit.

Leisure and facilities

• Heated adult and children’s swimming pools
• Toy library
• Communal barbecue area
• Gourmet space
• Fitness centre
• Playground
• Party room
• Concierge
• Monitoring

Location and surroundings

Points of interest · distances in metres

Cerqueira César: the address

What this address has, and most of Cerqueira Césari does not, is a metro station within walking distance: Estação Oscar Freirei, on Line 4 – Yellow, is about three hundred metres away — a rare proximity in the residential core of the Jardinsi, where the rule is to depend on a car or head up to Avenida Paulistai. The rest of the area is explained by Rua da Consolaçãoi, which at this point is already the neighbourhood’s hinge: arterial road on one side, tree-lined avenues on the other, street commerce ending where housing begins. Alameda Lorenai, on the corner, gives the fine grain of that mix — ground-floor shops and dining, housing above, low-rise buildings with few units per floor. It is the stretch where the Jardins stop being a shop window and go back to being a neighbourhood.