The Frame
In Vila Nova Conceição, near Ibirapuera, a tower with one apartment per floor, with the same signature trio behind Sarandi Jardins.
Avenida Hélio Pellegrino, 578 · Vila Nova Conceição, São Paulo/SP · CEP 04513-100
- 4 suites
- 358 m²
- 4 parking spaces
- Completion
- 2024
- Floors
- 21
- Units
- 22
- Per floor
- 1
- Elevators
- 3
History
From Benx, with architecture by Pablo Slemenson, interiors by David Bastos and landscaping by Alex Hanazaki, The Frame is a one-apartment-per-floor high-end building anchored in Vila Nova Conceição, an arm’s reach from Parque Ibirapuera. It brings together the same signature trio behind Sarandi Jardins.
- Concept: low-density high-end living, with one resident per floor and a signature team, in Vila Nova Conceição.
- Curiosities: the ceiling height is 3.42 m, and the penthouse is a triplex with a private pool.
Architecture and aesthetics
A single tower, one apartment per floor, 13,885 m² of built area for twenty-two families: the ratio already tells you the brief is vertical, and that height, here, is what buys the view. The most consequential decision, though, is not one of façade but of section — the 3.42-metre ceiling height, almost half a metre above what high-end construction usually practises, changes the scale of the apartment before any finish is applied: the same floor plan feels like a different one under that ceiling. The name states the rest of the brief, and the building delivers it: each floor reads from outside as a loose frame set over Vila Nova Conceição, and the whole as a stack of them. At the top, the penthouse is a triplex with a private pool. The team is the same as Sarandi Jardins: architecture by Pablo Slemenson, interiors by David Bastos and landscaping by Alex Hanazaki.
Aesthetics and scarcity
- Design: contemporary high-end.
Rarity
Technical specifications
- Towers and units: single tower, 27 storeys (21 on record), one per floor, 22 units (20 standard type, 1 Maison and 1 triplex penthouse). Plot of 1,558 m², built area of 13,885 m². 2 social lifts and 1 service lift.
- Areas: standard type of 358 m² (4 suites, 4 parking spaces); Maison of 620 m² (5 parking spaces); triplex penthouse of 771 m² (with private pool, up to 7 parking spaces).
- Parking: 4 spaces in the standard type, up to 7 in the penthouse.
- Structural highlights: 3.42 m ceiling height and triplex penthouse with private pool.
- Registry and parameters: plot 1,159 m² · 1 tower · 21 storeys · one per floor · 22 units · private areas of 359 m² (standard type) and 771 m² (Maison/penthouse) · 4 bedrooms · 4 parking spaces · 4 bathrooms · 3 lifts · registry jurisdiction 14º Registro de Imóveis de São Paulo · zoning ZM · buildable potential 2x · height limit 28 m.
Leisure and facilities
- Pool with wet deck and 25 m lane
- Sauna with shower
- Gym and fitness area
- Pilates
- Party room
- Children’s playroom
- External garden
Location and surroundings
Points of interest · distances in metres
Metro
- Estação MoemaLine 5 – Lilac1,063 m
Park
- Parque Ibirapuera732 m
Shopping
- Shopping Ibirapuera1,093 m
Street market
- Feira Av. Santo AmaroTuesday85 m
- Feira Rua Tuimbetween Tuim and Inhambu · Friday425 m
Private school
- Mobile EscolaElementary Educational Practices · Early Years / Primary132 m
- Colégio MobileSecondary197 m
Public school
- EMEF Maria Antonieta D’Alkimin BastoProfessora · Primary585 m
- Martim FranciscoPrimary / Secondary667 m
Helipad
- Hospital São Luiz871 m
- Edifício Corporate Park1,186 m
Vila Nova Conceição: the address
The 578 sits mid-block on Avenida Hélio Pellegrino, below the corner with Rua Marcos Lopes and above the blocks that run down towards the park — and that in-between position is the charm of the address: it gets the convenience of the avenue without being on its corner. What offsets the frontage onto the avenue is what lies behind: the Colégio Mobile block, with its early-years and secondary units less than two hundred metres away, and the mesh of short streets that hands back the quiet a block away. The Tuesday market sets up practically on the pavement, and Parque Ibirapuera is a little over seven hundred metres away, a ten-minute walk. It’s a short-routine address: almost everything the day requires fits within a radius you can cover on foot.
In the Fragata Clube
Concept & construction
The project’s conception, construction decisions, and the stories that don’t make it into sales material. Information reserved for the Club — available to buyers and residents in conversation with their advisor.
Curiosities
Finishing details, unit types, and the building’s strengths that only insiders know. Information reserved for the Club — available to buyers and residents in conversation with their advisor.
Residents & Behind the scenes
The profile of those who chose this address and the community formed here. Information reserved for the Club — available to buyers and residents in conversation with their advisor.
Internal intelligence
The address’s real sales history, appreciation and liquidity reading, and everything Fragata closely tracks about the life of each condominium. Information reserved for the Club — available to buyers and residents in conversation with their advisor.
Taxes & fees · of the purchase price
Reference rates on the unit value. The exact calculation, with the registry brackets for the case, comes with your advisor's proposal.
Simulator · Fragata Clube
Estimated payment
R$ 19.123/month
Amount financed
R$ 1.750.000
Down payment
R$ 750.000
Relationship rate 0,99% a.m. · Tabela Price (constant-payment amortization) · indicative figures.
Reference terms, subject to credit analysis and the profile of each deal. Tabela Price · indicative figures.




