One property.One voice.One premiere.
With exclusivity, your property doesn't go into a shop window. It premieres: first to Club members, then to the world, with one price, one story and one advisor who answers for it.
What belongs to everyone belongs to no one.
Open to everyone, the property appears in several listings, with different photos and prices. The buyer grows suspicious, negotiates down and waits. With exclusivity, there is one listing, one price and one person who answers for it.
Open: each listing belongs to someone who didn't take the photos, doesn't know the building and competes with the others for the same buyer. The property ages in public.
Exclusive: a planned premiere, landmark-grade materials, a value backed by market intelligence and an advisor you know by name.
Illustration. Names and timings are examples.
An exceptional property is not advertised. It is presented, to those who can recognise it.From the manifesto · Fragata · The Club
Four acts, in writing, with dates.
Before you sign, you receive your property's plan with every act, every deadline and who does what. That is what exclusivity buys: commitment, not waiting.
The preparation
The house studies the property as a work of art: what it has that no other has, who it makes sense for and what it is truly worth.
- Signed film and photography, in daylight and at night, with drone and detail shots.
- A record inherited from the Collection: the building, its authors and its history are already written.
- Value backed by market intelligence: the deals that actually happened, the liquidity of each buyer profile and the nuances only those who live this market can see.
- The «Ready for completion» seal: the house's legal team audits the paperwork before any viewing.
The reserved premiere
Before any portal, the property is presented quietly to those already ready: Club members, the house's partner family offices and investment funds, and buyers whose wishes, budget and timing we already know.
- Personal invitations from the advisor, one by one.
- Off-market: no public address and off Google, for verified members only.
- The house's data intelligence cross-references profiles and points to who has the right desire.
- Private viewings, at the time you choose.
The world
If the time is right, the property opens to the public with a launch presentation, as the great developments do, and with the house investing in media.
- Portuguese, English and Spanish, for the buyer from abroad.
- Dedicated campaigns on every channel, and press relations.
- The Bandeira on the façade, registering everyone who passes by and takes an interest.
- A presentation like a development launch, with its own address, a tour, your advisor and Maestro presenting the property to every visitor.
The closing
An offer never arrives alone. The house sets them side by side and shows which leaves the most money in your pocket, how soon and at what risk.
- The Offers Table: net amount, timing and risk, side by side.
- Credit for the buyer, through the banks' dedicated desk.
- Home Equity as a bridge, if you are buying the next one before selling.
- Legal support through completion, with every certificate and deadline in view.
Your property finds the people already looking for it.
With exclusivity, Maestro and the house's data intelligence work for your property alone: they cross-reference what each buyer told us, saved and visited, and the advisor is alerted the moment someone with the right desire appears. Club members, family offices and partner funds are already in this audience.
Simulation. Names and profiles are examples.
Everything the house has, devoted to a single property.
Your advisor is your private office
One person, whom you know by name, for the property, the credit, the next address and the Club. Not a call centre.
Off-market, if you prefer
The property can be sold without ever being exposed: only Club members, family offices and partner funds see it, with no public address and off Google.
Landmark-grade materials
Film, photography and copy in three languages, paid for by the house.
A presentation like a launch
The same language developers use to sell new launches, now for your property.
See an exampleMarket intelligence
Value comes from what is really traded at this level, from who is buying now and from what makes your property unique. The deed and the surroundings tell only part of it.
Live dashboard
Who viewed, who saved, who visited and what they said, on Leme in real time, and the week's summary every Monday, on the channel you choose.
Bandeira on the façade
A discreet sign with its own QR code, which registers everyone who passes by and takes an interest.
Discretion by contract
Address, façade and name protected until you decide otherwise.
A bridge to the next one
Home Equity and credit so you can buy your next property without waiting to sell this one.
A property premieres only once.
With exclusivity, the buyer first meets your property at its best moment: unseen, with no history and no repeated listings. Its value comes from the house's market intelligence, the premiere creates competition, and the price is only revised with you, with a reason and in writing.
Your property reports back in real time.
Exclusivity is not handing over the keys and waiting. On the Leme dashboard you follow, the moment it happens, every member who viewed, every viewing and every comment. And every Monday the week's summary arrives, on the channel you choose, with the next step agreed.
Exclusivity is a promise that runs both ways.
- The plan in writingEvery act, every deadline and every person responsible, annexed to the contract.
- The materials are on the houseFilm, photography, copy and campaigns, at no cost to you.
- The price only changes with youEvery revision comes with data and needs your approval.
- A live dashboard and a summary every MondayThrough Leme and on the channel you choose, without having to ask.
- Discretion as the ruleNothing is public until you decide, and every visitor signs a confidentiality agreement.
- If the plan is not kept, you walk awayNo penalty, no awkwardness.
Deadlines, duration and exit terms are set in each property's contract.
Whoever entrusts a property to the house becomes part of the house.
With exclusivity signed, you become a member of the Fragata Clube, with everything members have.
Before you list, there are already people waiting.
The house knows who is looking for each building, because those buyers told us what they want, how much they invest and when. Type yours, or the neighborhood.
The numbers come from Leme, our CRM, in real time.
Choose a development or neighborhood to see how many buyers are waiting for a unit there.
Request the premiere plan for your property.
No commitment. An advisor studies your property and sends back the plan in writing, with the four acts, the defended price and the dates. You decide after reading it.
Your premiere plan has started to be written.
Why exclusivity, and not several agents?
Because an exceptional property sells on the story it tells and the trust in whoever presents it. With several listings, the buyer sees different prices, grows suspicious and waits. With one, there is a plan, a defended price and someone who answers for it.
How much does it cost?
Nothing up front. Film, photography, copy, artwork, events, campaigns and the presentation are the house's investment. The commission only exists on the sale, as agreed in the contract.
For how long?
The term is agreed with you and set in the contract, together with the plan. The plan has to fit within the term.
And if I'm not satisfied?
If the house doesn't keep the written plan, you end the exclusivity with no penalty. The exact terms are in the contract.
Will my property be exposed?
Only if you want it to be. The premiere is reserved for Club members, with no public address and off Google. Opening to the public is your decision.
Who leads the negotiation?
An advisor from the house looks after service and the relationship, the negotiation is led by an agent registered with CRECI, and the paperwork stays with Fragata's legal team.
