Grand Boulevard Jardins

History

Grand Boulevard Jardins was developed by Helbori and delivered in July 2008, according to the company’s own record of completed works. The plot — 1,312.86 m² in the developer’s technical sheet, 1,311 m² in the municipal register’s survey — sits on Rua Guarará, in the block enclosed by Alameda Campinas, Rua Pamplona and Rua Haiti, one of the few stretches of the Jardinsi where vacant plots still remain. The launch material offered four standard floor plans and one duplex penthouse, and the product was sold under what the developer simply called “4 suites and 3 suites”.

• Concept: full size with a suite for every bedroom — the reverse of the calculation the market would go on to make the following decade, when the Jardins floor plans shrank and bedrooms went back to sharing bathrooms.
• Trivia: the building’s block still holds six plots classified as vacant land by the municipal register, two of them facing Rua Haiti. It is a statistical rarity in Jardim Paulista, where verticalisation has consumed almost everything.

Architecture and aesthetics

Single tower on a block-corner plot, with the base resolving the common programme. The developer sold the building through three images: the pool, the fitness area and the entrance plaza that precedes the hall — in that order, and nothing beyond that. It is the grammar of the high-end residential buildings of the 2007 and 2008 crop in the Jardinsi: short and well-placed leisure, large size inside the apartment. The balconies run along the facade and the penthouse was delivered over two floors. The architectural credit is not publicly documented and, for that reason, is not attributed here.

Aesthetics and scarcity

Technical specifications

• Towers and units: 1 tower. Four standard floor plans and one duplex penthouse in the launch material.
• Sizes: the developer’s technical sheet closes at 258.83 m² (4 suites) and 227.68 m² (3 suites); the launch material also offered floor plans of 199 m² and 245 m², and a duplex penthouse. The municipal transfer records note units of 227.88 m² and 258.83 m², both with 4 bedrooms and 4 parking spaces.
• Parking spaces: 4 in the transacted units; the market records floor plans with up to 6.
• Structural highlights: plot of 1,312.86 m²; all typologies with a suite per bedroom; penthouse over two floors.
• Registration and parameters: plot 1,312.86 m² (1,311 m² in the municipal register) · 1 tower · 3 to 4 bedrooms, all suites · 4 to 6 parking spaces · private areas of 199 m² to 258.83 m² · delivered July 2008 · tax lot in sector 014, block 066 · registry jurisdiction 4º Registro de Imóveis de São Pauloi · ZM zoning. Development by Helbori.

Leisure and facilities

• Pool
• Fitness
• Entrance plaza and hall

Location and surroundings

Points of interest · distances in metres

Jardim Paulista: the address

Rua Guarará crosses Jardim Paulistai parallel to Rua Pamplona, in a stretch where the neighbourhood is at once residential and well served: Jardim Pamplona Shoppingi is on the other side of Rua Pamplona, the street-level shops on Pamplona itself and Alameda Campinas handle day-to-day life, and the walk to Rua Oscar Freirei and Avenida Paulistai is short. It is one of the regions of São Paulo where value does not depend on any cycle: the infrastructure, the schools and the tables were already here before any launch, and will remain afterwards.