Who they are
One Innovation (also spelled One DI, for Desenvolvimento Imobiliário) is a São Paulo developer, based in Itaim Bibi (Rua Tabapuã), active in property development. It brings together executives from São Paulo’s traditional building lineage — its leadership is linked to the Goldfarb line — and communicates a decades-long track record in the market, even though it runs its projects through recently created SPEs (special-purpose entities), one for each development.
- Concept: the experience of an established builder applied to contemporary products, from compact studios to high-end residences.
- Notable facts: it operates under two sister brands in the market, One Innovation and One DI; each project is born within its own SPE (at Edge Pinheiros, the One Artur de Azevedo Empreendimento Imobiliário SPE).
Product vision
- Positioning: from compact units (the Nex One line) to signature high-end, with a strong bet on architecture with identity.
- Differentiators: curation of top-tier architects and landscapers, and full leisure amenities even on compact urban plots.
Launches
- Edge Pinheiros, on Rua Artur de Azevedo — award-winning high-end.
- The Nex One line (e.g. Nex One JK), in the compact segment.
Signatures in the portfolio
