Edge Itaim

History

Edge Itaim belongs to One Innovationi, also spelled One DI, and had its incorporation registered in November 2018 at the 4º Registro de Imóveis de São Pauloi; construction began the following year and the building was completed in 2021. The architectural design is by MCAA Arquitetosi; the decoration is by DP Barrosi and the landscaping by Benedito Abbudi — the same trio of authors the developer would later bring to Edge Pinheirosi, built on the other side of the river. They are two distinct buildings, at distinct addresses, but of a single lineage: the Edge is a house line, not a reused name.

The plot measures 2,913.97 m² and received a single 26-storey tower, with three apartments per floor and 69 units in total — a contained density for the plot’s scale. The developer describes the design in one sentence: the building explores curved shapes on the façade and produces a contour that stands out in a straight urban landscape.

• Concept: the curve against the ruler. On a block of straight façades and ninety-degree corners, the building defines itself through a contour that follows no one — and it’s by this that the building is recognised from afar.
• Curiosities: the building is called Itaim and the postal code says Vila Nova Conceição. The developer itself resolved the ambiguity by turning it into a selling point — “Itaim or Vila Nova Conceição? Take both” —, because the plot really does sit at the seam between the two neighbourhoods, and the market advertises it under both labels (and sometimes a third, Vila Olímpia). This entry adopts the neighbourhood registered in the postal code and records the others as legitimate readings of the same address.
• Not to be confused with: this is the Edge in Vila Nova Conceição/Itaim, on Rua João Cachoeira — the first tower in the line, delivered in 2021. There is a second, Edge Pinheirosi, built on the other side of the river, delivered in 2024: the same house line — same developer (One Innovationi), same architecture firm (MCAA Arquitetosi) and same landscaping (Benedito Abbudi) — not a reused name.

Architecture and aesthetics

The curve is the whole project. The building’s entire identity lies in the façade’s contour, which rounds off the volume and sets it apart from the straight-edged buildings around it — the same design reasoning MCAA Arquitetosi would carry forward in Edge Pinheirosi, where the curve also resolves privacy and light entry. Here, the curved line extends into the common areas, where the elegance of the exterior continues inside; the common-area decoration is by DP Barrosi and the landscaping by Benedito Abbudi, one of the most respected names in Brazilian landscaping. On the ground floor, the reflecting pool follows the façade and returns the reflected curve.

Aesthetics and scarcity

Technical specifications

• Towers and units: 1 tower, 26 floors, 3 apartments per floor, 69 units.
• Sizes: three standard floor plans — 109 m² with 1 suite, 134 m² with 2 suites and 168 m² with 3 suites. Records in circulation also register penthouses of 292 m² to 345 m², with up to 4 suites.
• Parking: 2 in the 109 m² and 134 m² floor plans; 3 in the 168 m² floor plan; up to 5 in the penthouses.
• Structural highlights: curved-form façade with a reflecting pool at the base; single low-density tower on a plot of nearly three thousand square metres.
• Registry and parameters: 1 tower · 26 floors · 3 apartments per floor · 69 units · 1 to 4 suites · 2 to 5 parking spaces · private areas of 109 m² to 345 m² · plot area 2,913.97 m² · incorporation registered under No. 06, on 07/11/2018, in record No. 195,303 of the 4º Registro de Imóveis de São Pauloi.

Leisure and facilities

• Pool
• Sports court
• Fitness
• Playroom
• Party room
• Playground
• Garden
• Plaza with reflecting pool
• Social hall
• Lobby

Location and surroundings

Points of interest · distances in metres

Vila Nova Conceição: the address

Vila Nova Conceiçãoi is São Paulo’s most expensive neighbourhood per square metre and one of the few that managed to stay low-rise, tree-lined and residential just a few blocks from a financial district. Rua João Cachoeira is exactly the seam: it starts in the quiet core of Vila Nova and reaches Itaim Bibii and Vila Olímpiai, changing character along the way — from a street of houses and neighbourhood shops to a street of offices and shopfronts. Around the address are Parque Ibirapuerai and Parque do Povoi, Shopping JK Iguatemii and Shopping Ibirapuerai, and the city’s main business centres a few minutes away. It is the region where São Paulo’s trends tend to appear first — and where the land ran out long ago.