Paola

History

Paola belongs to the crop of buildings that turned Rua José Maria Lisboa vertical in the early 1970s, when the block traded houses for buildings with few units and generous floor areas. Market records list the construction date as 1973. The tower was built on a 1,100 m² plot and occupies little more than a third of it: the building’s measured footprint is 428 m² — a figure that, set against the units’ 382 m² of private area, settles on its own the question the listings do not answer. Two flats per floor do not fit. It is one per floor. The authorship of the project and the company responsible for the construction do not appear in any verifiable public source and, for that reason, are not attributed here.

• Concept: an entire floor’s area for a single family, on a block that no longer has land available — privacy resolved by the floor plan, not by the wall.
• Trivia: the plot’s arithmetic is the building’s proof of identity. The municipality’s cartographic base measures the tower at 53.88 metres in height on a footprint of 428 m²; with private areas of 382 and 383 m², the floor cannot accommodate a second unit — “one per floor” here is not a sales argument, it is geometry. The plans in circulation also carry the mark of the decade: two complete maid’s quarters and a living room for three settings.

Architecture and aesthetics

A single vertical tower on a 1,100 m² plot, set back on all four sides — the generous layout of the 1970s, when there was still room to leave land around the building. With just one unit per floor, the lift opens directly onto the family’s landing and the floor plan unfolds across the entire slab, with no shared wall or internal ventilation shaft: the living area gains three settings and a balcony, and the kitchen, pantry and utility area form their own block with two staff quarters. The authorship of the architectural project is not publicly documented and, for that reason, is not attributed here.

Aesthetics and scarcity

Technical specifications

• Towers and units: 1 tower, with one flat per floor — the floor’s measured footprint (428 m²) cannot accommodate two 382 m² units. The total number of units is not recorded in a verifiable public source.
• Sizes: 382 to 383 m², with 4 bedrooms. The listings in circulation record layouts with 3 and with 4 suites, and two maid’s quarters.
• Parking: 2 spaces.
• Structural highlights: 1,100 m² plot with the tower occupying about a third of the area; one floor per family; a living room for three settings with a balcony; pantry/kitchen and two complete staff quarters.
• Registry and parameters: tax plot of 1,100 m² · cadastral use “Condominium” · 1 tower · measured building height 53.88 m on a footprint of 428 m² · 1 flat per floor · 4 bedrooms · 3 to 4 suites · 2 parking spaces · private areas of 382 to 383 m² · completed 1973 · registry jurisdiction 4th São Paulo Property Registryi (Jardim Paulista subdistrict) · zoning ZM, Law 16.402/2016.

Location and surroundings

Points of interest · distances in metres

Jardim Paulista: the address

Rua José Maria Lisboa is one of the cross streets that stitch together Jardim Paulistai between Avenida Paulistai and the heart of the Jardinsi, and number 313 sits near its start — the side that faces Paulista, not Rua Oscar Freirei. It is an address with two ways out: on one side, the cultural and medical axis of Paulista, with Parque Trianoni, Shopping Pátio Paulistai and the Brigadeiroi and Trianon-MASPi stations a few minutes’ walk away; on the other, the street-level shops, tables and galleries of the Jardins. The street itself is residential, tree-lined and has no through traffic — whoever turns onto it lives on it. It is the combination the neighbourhood has been selling for fifty years and that no other part of the city has managed to copy in full.