Scliar

History

The Edifício Scliar was on the market in the second half of 1984. The archive of the Casa-Museu Carlos Scliar, in Cabo Frio, holds the building’s advertisement — catalogued as Propaganda – Edifício Scliar – Rua Jerusalém, nº 60 – Vila Nova Conceição — published in the Folha de S.Paulo on 2 September and on 16 December of that year. The advertisement went into the archive of the painter Carlos Scliar (Santa Maria, 1920 – Rio de Janeiro, 2001), one of the central names of Brazilian modernism, and is today the oldest documentary record known about the building. The developer, the builder and the authorship of the architectural project are not publicly documented and, for that reason, are not attributed here.

• Concept: large floor areas and club-style structure — pool, court, gym — in a strictly residential pocket of Vila Nova Conceição, at a time when that was not yet the neighbourhood’s standard.
• Curiosities: the 1984 launch piece in the Folha is catalogued in an artist’s archive, a rare thing for a São Paulo residential building. The building has also been through a recent refurbishment of its common areas: the pool is now heated and the party room has been rebuilt with professional-grade facilities.

Architecture and aesthetics

A single tower, with green space and a multi-sports court on the ground floor — the free-standing block layout that Vila Nova Conceiçãoi practised in the 1980s, before land in the neighbourhood became too expensive to leave open. The penthouse is the building’s defining gesture: a fully glazed double-height living room, a terrace with a jacuzzi and a panoramic view over the lower part of the neighbourhood. On the standard floors, the living room opens onto the balcony through sliding panels that retract completely, turning living room and balcony into a single void, with four rooms in the social area; the kitchen is of professional standard and can be closed off independently. The authorship of the architectural project is not publicly documented and, for that reason, is not attributed here.

Aesthetics and scarcity

Technical specifications

• Towers and units: 1 tower.
• Floor areas: 220 to 420 m² across the floor plans in circulation, with 3 to 4 bedrooms. The 220 m² plan has 3 suites plus a study with en-suite bathroom; the penthouse, advertised at 396 m², has 4 suites.
• Parking spaces: 3 on the standard floor plans; 4 on the penthouse, plus visitor spaces.
• Structural highlights: duplex penthouse with double-height living room, terrace and jacuzzi · retractable sliding panels between living room and balcony · professional-standard kitchen with independent closure · modernised common areas.
• Registry and parameters: 1 tower · 3 to 4 bedrooms · 3 to 4 parking spaces · private areas from 220 m² to 420 m² · launch campaign in 1984.

Leisure and facilities

• Heated swimming pool
• Gym
• Multi-sports court
• Party room
• Games room
• Playground
• Barbecue area
• Green space
• Visitor parking
• 24-hour concierge

Location and surroundings

Points of interest · distances in metres

Vila Nova Conceição: the address

Vila Nova Conceiçãoi is a small neighbourhood that behaves like a village: short streets, mature trees, top-end neighbourhood shops and Parque Ibirapuerai a few minutes’ walk away. Rua Jerusalém runs through the residential core, one block from Praça Pereira Coutinhoi — the neighbourhood’s social centre, with its cafés, restaurants and street market — and free of through traffic. From here, Itaim Bibii and Avenida Brigadeiro Faria Limai are minutes away by car, as is Aeroporto de Congonhasi; Avenida Santo Amaroi and Avenida Presidente Juscelino Kubitscheki skirt the neighbourhood without cutting through it. It is one of the few areas of the city where the height limit has held and the block has stayed low.