Upscale Vila Nova Conceição

History

Upscale was born from a rare parcel in Vila Nova Conceiçãoi: an entire plot of 4,739 m², in a neighbourhood whose fabric is made of plots of two hundred to six hundred metres. The City Council approved the new building on 16 April 2003, with Construtora Casablancai as owner and Itamar Berezini registered as the project’s author — the same firm that would sign, years later, much of the area’s high-end verticalisation. The authorised built area was 39,024 m², which makes the development an exception in scale in a neighbourhood that barely allows scale at all. The delivery year isn’t fixed here: public sources diverge between 2006 and 2007, and the condominium was only formally established in February 2007 — enough to place the completion at the turn of one year into the next, not enough to pin it down.

• Concept: a club-style condominium of three towers in a small-plot neighbourhood — the common-area square metreage that Vila Nova Conceição normally cannot accommodate, obtained through the rarity of the plot.
• Curiosities: the same Rua Diogo Jácomei received, the following decade, L’Adresse VNC — also designed by Itamar Berezini, at no. 553. They are two works by the same architect, less than a hundred metres apart and ten years apart, on a block that changed scale between them.

Architecture and aesthetics

Three towers set on a plot of almost five thousand square metres, with the low site coverage that only a plot of this size allows: the municipal cartographic base records just over a thousand square metres of built footprint, which leaves most of the plot for setbacks, circulation and open common area. It is the reverse of the neighbourhood’s logic, where the tower usually fills the plot from boundary to boundary. The three-block layout, rather than a single volume, dilutes the built mass and keeps the sightlines open between the towers.

Aesthetics and scarcity

Technical specifications

• Towers and units: 3 residential towers on a single condominium plot.
• Floor areas: from 134 m² to around 198 m² in the units in circulation, with 2 and 3 bedrooms.
• Parking spaces: from 2 to 4 depending on the unit type.
• Structural differentiators: 4,739 m² plot with a three-block layout and low site coverage; 39,024 m² of authorised built area.
• Registration and parameters: plot of 4,739.31 m² (tax records: 4,740 m²) · authorised built area 39,024.82 m² · 3 towers · private areas from 134 m² to 198 m² · 2 to 4 parking spaces · new-building approval and construction permit granted on 16/04/2003 · registry jurisdiction 14º Registro de Imóveis de São Pauloi · zoning ZM (Lei 16.402/2016).

Location and surroundings

Points of interest · distances in metres

Vila Nova Conceição: the address

Vila Nova Conceiçãoi is São Paulo’s most expensive neighbourhood per square metre, and the reason is geometric before it is economic: it is a handful of blocks, of small plots, tucked between Parque Ibirapuerai and Avenida Hélio Pellegrino, with street-level shops, a bakery and a restaurant within walking distance and practically no vacant land. Rua Diogo Jácome runs through this heart towards Moemai and today concentrates a sequence of high-end residential towers — L’Adresse VNC and Ibaté Moemai among them. From here you can walk to the park and to Shopping Ibirapuerai, and drive in minutes to Avenida Brigadeiro Faria Limai and the Avenida Juscelino Kubitscheki axis.